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Family Farming42 almanaCFood Foundation for Biodiversityincluded this project in the Earth Market network. The market’s small- scale producers come from no fur- ther than 100 miles to sell their prod- ucts directly to consumers, products that have been cultivated and pro- duced using sustainable techniques. On October 30, 2013, the Mercado el 100 also created a program for ethical sales, responding to a press- ing need to generate a positive so- cial, environmental and economic impact. Now consumers can estab-lish a relationship of trust with the producers: The producers provide information about their goods, and the consumers suggest new prod- ucts or variations.The Earth Market currently unites 26 small-scale ecological producers who follow traditional techniques, using resources carefully and con- tributing greatly to the country’s food security. Organic produce also offers new marketing opportunities, with demand for these products in- creasing sharply.© lucEro SAnchEz • Archivio Slow Food