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This is an aspect that we are promoting at a global level, with a large potential for added value, securing stable incomes for family farms and indeed entire rural areas, while keeping our history-rich traditions and know-how alive.modern and faithful to itS rootSEuropean agriculture can build its future on the three pillars of diversity, family and quality, while at the same time being in line with modernity and faithful to its roots. I know these three concepts are very close to the heart of everyone who supports Slow Food. Your organization contributes to promoting these values around the world. Slow Food has been a pioneer in promoting the value of family farming in Europe and has increased the visibility of these farms and their prod- ucts. Slow Food has an incomparable capacity for giving better visibility not only to products, but also to the culture and rural heritage that lies behind them.57© Paolo andrEa monTanaro